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"An architecture of participation" - Tim O'Reilly

Wikipedia上,我们可以找到这样的定义:

Colchicine For Sale, The phrase architecture of participation describes the nature of systems that are designed for user contribution, such as open source and Wikipedia itself. Colchicine recreational, It was coined by Tim O'Reilly, who described it at length in a 2003 speech and later in several of his online writings, buy Colchicine online cod. Colchicine blogs, The phrase has come to define one of the key elements of what's been called Web 2.0, which describes the collection of companies, order Colchicine from United States pharmacy, Get Colchicine, technologies and projects that are designed around the culture and economics of openness.

无论是技术,还是商业模式,都要建立一个能够让用户参与进来的架构。

1)技术

从技术上来说,开放源码(Open Source)、开放架构(Open Architect)的模式越来越被认可。Firefox, Eclipse都是这方面的典范。Tim O'Reilly最早关于"An architecture of participation"的观点也正是关于Open Source的。

an "architecture of participation" that includes low barriers to entry by newcomers, buy cheap Colchicine no rx, Colchicine alternatives, and some mechanism for isolating the cathedral from the bazaar. This architecture of participation allows for a real free market of ideas, Colchicine results, Colchicine maximum dosage, in which anyone can put forward a proposed solution to a problem; it becomes adopted, if at all, where can i order Colchicine without prescription, Colchicine no prescription, by acclamation and the organic spread of its usefulness.

开放源代码或者开放架构的好处是可以吸引用户的参与和贡献,这些用户通常有最直观的需求,而他们的反馈和贡献又可以为其它用户所分享,从而形成一个良好的生态群落。WordPress也是非常好的例子,它的插件结构主题架构都是良好架构的典型,因此社区中可以发现非常多优秀的插件和主题。

开放API:Google Maps, Yahoo Search Service都开放自己的API,这样可以大大降低用户的使用门槛,吸引用户的主动使用。

Google基于PageRank技术的搜索其实也有用户的参与,你的每一个主动的链接其实都是对这个链接在Google评分的一个主动的反馈,这其实也是一个用户参与的过程,不是么?

而用户更主动的参与比如说Tag,可以很大程度上改善搜索结果的质量。

2)商业模式

先来看看电台,无论是北京交通台(FM103.9)的一路畅通,北京音乐台(FM97.4)的我为歌狂、K歌之王,这些都是吸引用户参与的典范。短信、电话是参与的手段,而主持人所要做的仅仅是将这些由用户主动贡献的信息有序的带到听众的耳中,并且刺激着听众成为新的参与者。这样,节目变的简单,所谓的节目策划仅仅是简单的一个命题,而真正的内容全部由用户来创造和享受。电台收获的也不仅仅是从前的广告,而更增加了短信和电话费用分成。

再来看看电视,无论是现在流行的超级女声、我形我Show、梦想中国,还是曾经流行过的勇敢者游戏、"You are fired",也都变成了大众参与的游戏,在这里,用户是主角,是内容的创造者,制片的作用变成了为他们搭建一个舞台。而这样的节目恰恰又被观众认为是最好看的节目,创造-参与-享受,一个良性循环。

最后来看看互联网。

Blog其实是Personal Homepage的回归,而Blog的不同之处其实还在于Blog不再是简单的个人日记,他还包括了丰富的Comments,Trackback。这也是一个简单的用户参与。

Wiki又是一个非常棒的例子,这里的信息由用户主动创造,最后由用户一起分享。

百度贴吧百度知道新浪爱问也是用户知识汇集和分享的例子,不同于传统的搜索引擎,这种用户主动参与的互动搜索更加注意吸引用户的参与。无论是严格的答案和问题控制,还是细粒度的用户积分,都是为了吸引用户并且保证收录质量。

Flickr, is Colchicine addictive, Colchicine for sale, Delicious, 豆瓣, buy cheap Colchicine, Colchicine dosage, 土豆,这些网站往往只需要很少的员工就可以良好的运行,在这里,用户才是真正的主角。他们即是信息的贡献者,也是信息的消费者。而土豆们所需要做的就是制定游戏规则,帮助用户来更好的参与、贡献、分享。

Google Adsense的广告模式也是用户参与的例子 - 将各种各样的广告让用户主动的放到他们的主页上去。记着在个人主页时代,我们千方百计要躲避的就是各种放在主页上的广告,但是Google Adsense,却是大家甘心情愿。原因就是Google把一部分获利让给了你,就这么简单。吸引用户参与是一个趋势,不过如何吸引用户就是一门学问了。Google靠的是钱,Baidu、Sina等靠的是会员、积分、等级。

最后想说的是,"An architecture of participation",前提是需要用户知情的、主动的参与。Bokee就不能算真正的"An architecture of participation",在这里,用户不是主动的Post,而是被动的、毫不之情的被收录。

"An architecture of participation"从某种程度来说,就是"Web2.0"。Tim Bray

I just wanted to say how much I’ve come to dislike this “Web 2.0” faux-meme. It’s not only vacuous marketing hype, buy Colchicine without prescription, Colchicine without prescription, it can’t possibly be right. In terms of qualitative changes of everyone’s experience of the Web, the first happened when Google hit its stride and suddenly search was useful for, and used by, everyone every day, Colchicine For Sale. The second—syndication and blogging turning the Web from a library into an event stream—is in the middle of happening, kjøpe Colchicine på nett, köpa Colchicine online. Colchicine forum, So a lot of us are already on 3.0. Anyhow, Colchicine australia, uk, us, usa, Where to buy Colchicine, I think Usenet might have been the real 1.0. But most times, Colchicine pharmacy, Colchicine wiki, the whole thing still feels like a shaky early beta to me.

However,这是一个用户参与的时代,我坚信,无论技术还是商业模式,都会变的越来越 - Open

Update:

Open带来用户的参与,用户的参与带来了用户的黏性,用户的黏性促进着社区的发展,发展从而要求服务的可持续发展,Open带给用户更好的体验,同时也带来更大的挑战,开发人员没有什么难度,技术也丰富的让你任意选择,可是创意却是保持一个服务生命力的重要因素。 - Winters Mi

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3 Responses to “Colchicine For Sale”

  1. Datou Says:

    这是我看过讲web 2.0最棒的帖子了,这个五光十色的泡泡还是被更实际的东西早日替代的好。
    其实很久以前,就有人指出社区开发的重点应该是让用户之间互动起来。

  2. dreamwords Says:

    Thanks Datou.

    有人需要抄概念,有人需要吸眼球 :-)

    “多研究些问题,少谈些主义”

  3. OMan Says:

    This is the best definition for web2.0 I have seen till now. I mean “An architecture of participation”.

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