Feeling about IAsk – user experience based search engine
These days, one of the Chinese Portal – Sina‘s knowledge base search engine IAsk debut.
I am really interested in this new launched program. Their rules is very simple and straight forward. People can raise any kind of question here, and give some mark to that question to award the person who give the right(or appropriate) answers. Other people will try to solve the question and get the award. People who raised the question will give the mark according to the reply. Of course, the higher mark the people give, the more exposure the question will have. In China, there’s many website who provided such kind of service before, but none of them combined it with a powerful search engine.
Now, more and more people are interested in the “game”. And I often try to get what I wanna to know from it, when I encounter some problem, I even directly goto iAsk but not Google 
.
So, is it another search engine? Absolutely yes. Nowadays, there’s more and more search engines, but how to get the knowledge is the most important thing I think. Google will crawler billions of web pages, but are all of these pages useful? I don’t think so. I don’t think we must give user as many as result they searched, but should give them what they really want. I think user’s experience and knowledge is more valuable than these web pages. 80% people will care the same thing about one specfic question. For example, when talking about the word “mortagage”, you and I maybe will has the same puzzle and will raise the similar question. And my experience maybe is just what you wanna to know. Without question, if more and more users take part in his program and contribute their wisdom and experience, the knowledge base will be more and more rich and valuable and this search engine will be more and more clear and can will give the user what they wanna to know.
So I think, in this .search period (related to .com) , how to attract the user, collecting their data and experience is the most important. Contrast to the search technique, the knowledge base is more important.
To summarize, I think what we can learn from iAsk is:
1) Use award mark to attract user to take part in and contribute their knowledge;
2) Combine the user knowledge base with the powerful search engine.
Just my cents.
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